Formed in 2012 by Wine & Spirits expert Shammi Shinh. Prodiguer Brands privately create and own some of the world’s finest wines & spirits, in addition we contribute to the industry by writing expert publications. Titles include Champagne Decoded and China Through a Glass of Wine.

With a growing portfolio, we pride ourselves in creating luxury brands for the global luxury market that meet new consumer desires and tastes. With strong dedication, wise investment and expert knowledge we are able to create award winning brands that appeal to all.

"The company justifies its exclusivity by providing a bona fide luxury product."
-Forbes Magazine

Meet the Team

Shammi Shinh

Founder & CEO

Noel Shu

Head Sommelier - CFO

Alejandro Soto

Business Development - CIO

David Hew

Business Development - COO

Jayne Rockmill

Global Brands Manager

Ian Llobregat

Brand Development - CINO